Digital Revenue Launchpad

Applications are currently closed, but please register your interest using the form below.

Who is the Programme for?

As a guideline, this programme is typically best suited to publications with a newsroom headcount of 40-80 journalists, and more than 250,000 online monthly unique visitors. It is particularly relevant for legacy, heritage publishers who are struggling to adopt a digital-first, customer-centric mindset.

CEO / Senior leadership must be aligned with digital revenue diversification through a D2C model and be willing to engage with the programme
3 hours per week typically comprising a 2-hour workshop, a 1-hour weekly catch up
2 hours for ad hoc catch-ups, work to provide vital information, and masterclass seminars
Available for a two-day visit for in-person workshops during the North Star phase

What is the outcome?

A robust and proved methodology to test, learn, diversify and evolve your reader revenue proposition
Improvement in key digital metrics
Clear understanding of the different digital reader revenue models
Digital Revenue strategy plan and adoption of a continuous optimisation process based on the North Star methodology
A blueprint for developing new capabilities and implement a new sustainable revenue model
An alumni community of engaged publishers enjoying greater market intelligence
A network of peers and experts for support beyond the programme

The DRL programme came at the most important time for us as we are finding Tygodnik Powszechny’s new place in the industry.
Patryk Stanik
Head of Digital Expansion, Tygodnik Powszechny

The culture of hypothesis, experimentation and review is now being used in multiple departments within Iliffe Media as a direct result of learnings from the DRL. Aside from the practical outcomes of the DRL, I would recommend it to anyone looking to progress the digital transformation of a newsroom from a management point of view
Group Audience Development Manager, Stratford-upon-Avon Herald

The whole programme has completely changed the perception of our business and helped us to embark on a path that has a clear goal through clear steps. It not only taught us to think differently about things and processes, but also allowed us to find out how similar businesses work in other countries. At the same time, it opened our eyes to the use of technology and we gained more confidence in what we do.
Chief Financial Officer, DRBNA

DRL has been great for us and has opened our eyes to different ways of working and how to potentially monetise our websites in the future, bringing in much needed revenue. We have been given plenty of help and support to implement the changes we need to on our websites and indeed with other aspects of our business.
Head of Editorial, Bullivant Media

Reader Revenue

Applications are currently closed, but please register your interest using the form below.

Who is the Programme for?

What is the outcome?