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A five-month experience that addresses each step of digital subscriptions,
from traffic acquisition to subscriber retention, and the organisational
skills publishers need to succeed.
This programme is for publishers who have been offering paid subscriptions or memberships for over 1 year and has more than 5,000 paying subscribers. There is no minimum or maximum number of subscribers you have currently - previous programmes have accepted participants with anywhere from 1k to 250k subscribers. The programme comprises of online consultancy to help publishers understand drivers of performance, set ambitious goals, and build capabilities for the future.
The programme comprises three phases over a five month period: Discovery, North Star, and Test and Learn. Publisher commitment also includes a recurring update meeting.
Publishers will receive dedicated 121 support and learn from the shared experiences of other participants as well as from Google and FT Strategies experts. Publishers will leave with:
This is a new form of consulting! You’re coming with the brains and FT experience.
Chief Technology Officer, Groupe Bayard
First time in my entire career I’ve worked with consultants that already know the business before they come into the situation and work in this impactful way. You’re changing consulting for the better!
This programme changed the mindset in the company as well. Our paywall project got a much higher importance in our company because of the knowledge we developed during this programme.
Head of Subscription Marketing, Vltava Labe Media
As a legacy publisher, it has been very helpful to access this playbook with subscription best practices and the various benchmarks from other publishers across Europe.
CRM Manager, Kathimerini
We gained invaluable insights into the latest trends shaping the subscription economy, such as personalised experiences, flexible pricing models and the role of AI. Now we feel much more confident in our ability to implement our ideas.
Digital Subscription Retention Manager, Rzeczpospolita